Athletic Events by Life Time
Along with over 100 fitness centers nationwide, Life Time, The Healthy Way of Life Company, has upwards of 180 different athletic events ranging from family-friendly 5Ks to Olympic distance triathlons. The problem was that Life Time did not have a central online destination that would allow potential participants to easily search for events and showcase the full breadth of the event portfolio. The solution was to create a very simple event finder present near the top of every page that would allow immediate access to the an event a participant might be looking for. Secondarily, the main marketing space on the page was replaced with an image carousel showing off the scale and participation of all the events. Thirdly each event landing page displays a sortable grid of all the events in the upcoming race season.