Foundation
Promotional materials
|
Role: Design / Art Direction Year: 2007
|
|
Most nightclub promotions operate under the ‘Sex Sells’ mantra. However, Foundation Nightclub, voted by the Twin Cities Citypages as the best Dance Club in 2007, adopted the philosophy of ‘Be Yourself’. This allowed for the unique opportunity to move away from the easy sell and explore type, color and image as it related to the artist and the music they played. |