Fluid Interiors

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Brand expression

Fluid Brand Elements

Proposed brochure execution
(internal)

Fluid Brand Elements

Proposed brand extension
(external)

Fluid Brand Elements

Updated brand elements

Fluid Brand Elements

Role: Design
Creative Direction: Modern Climate
Year: 2009
 Fluid Interiors specializes in environmental and sustainable Haworth architectural interior products. With an existing identity already, the goal was to refresh and develop a more vibrant visual palette that reflected the company’s personality and maintain a high level of sophistication.